Advocacy and awareness raising of disaster risk reduction (DRR) and Climate Change Adaptation (CCA) through a proactive approach to reporting news and information on natural hazard risk and vulnerability, and not simply the disaster event.
Public awareness – UN/ISDR – UN Office for DRR [ 15 January 2009 ]
The extent of common knowledge about disaster risks, the factors that lead to disasters and the actions that can be taken individually and collectively to reduce exposure and vulnerability to hazards. 

Comment: Public awareness is a key factor in effective disaster risk reduction. Its development is pursued, for example, through the development and dissemination of information through media and educational channels, the establishment of information centres, networks, and community or participation actions, and advocacy by senior public officials and community leaders.

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